The Growth of “Green” Consumers

Jan 10, 2014

Denver ranked high on a list compiled by the website of the U.S. cities that are the best places for “green meetings” this year.

The list highlights the cities that have taken steps to transform the meetings and events industry from one that left a trail of waste to one that’s adopted eco-friendly policies including recycling and composting.

The website highlighted efforts undertaken by both the Visit Denver and the Colorado Convention Center. Visit Denver, which is the city’s tourism bureau, has recycling and composting programs in place and the Convention Center has adopted an environmental policy that requires a reduction in waste.

In general, Americans’ view about clean and renewable energy improved last year compared to a year earlier, following a few years in which support slipped, according to a new report from Boulder-based Navigant Research.

The company surveyed 1,084 U.S. adults in the fall of 2013 for the latest annual “Energy and Environment Consumer Survey”. Navigant asked respondents about 10 clean-energy concepts, including solar and wind energy.

Average overall support for the 10 concepts rose to 51% in late 2013 from 44% in 2012 to 49% in 2011. It was the highest overall favorability rating seen in Navigant’s survey since 2010.

Of the 10 clean energy concepts, the most popular in the latest survey was solar energy, viewed favorably or very favorably by 79% of those surveyed, up from 69% in the late-2012 survey.

These results reveal that solar and wind power have reached a point of mass appeal among consumers, and that Denver is taking the lead this year to talk about what “green” looks like on a city-wide scale.

We are grateful for Colorado’s efforts toward being environmentally conscious. Check out the Alaris Gratitude Corner and be sure to follow us on Twitter.

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