While there are other real estate websites such as Move Inc. and Redfin Corp. that are growing, Zillow and Trulia are the top two most-visited property sites in the U.S. In a recent turn of events, Zillow is purchasing Trulia, which makes the combined entity the largest online real estate listings company.
More people are shifting house hunting onto the Web, and the market for real estate search engines has improved as the housing market rebounded from the worst crash since the Great Depression, leading to a surge in Zillow and Trulia shares in the past two years.
The two companies are seen as complementary because Zillow’s services focus on sellers, while Trulia primarily targets buyers. According to the New York Times, Zillow reported 83 million web and mobile Internet users last month, while Trulia reported 54 million, representing a combined 61 percent of total users for the category.
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